About Web Works
Practical Marketing Solutions Tailored to Your Needs
Since 2002, our team at Web Works has turned bold ideas into tangible results, specializing in the Business to Business (B2B) arena.
We prioritize functionality over flair, believing that the true value of our work lies in its effectiveness and impact. Our approach to pricing and project descriptions is as straightforward as our marketing strategies: clear, concise, and free of hidden fees or binding contracts.
What’s more, our clients benefit from direct engagement with the owner, ensuring personalized attention and a deep understanding of your unique business needs.
Our secret sauce? It's not really a secret: It's about doing the little things right, being frugal yet smart with your ad spend, and being as dedicated to your success as you are. We're responsive, analytical, and genuinely funny (or so we've been told).
Our brick-and-mortar base lies just outside of Toledo, Ohio.
Team Members
Dylan Balle
Dylan is the heart and hammer behind Web Works. A proud alum of Bowling Green State University, Class of 2002, Dylan's the mastermind who keeps the gears turning and the data flowing. He’s the wizard of “Stat Attacks,” the captain of client meetings, and the strategist behind our month-to-month momentum. Inspired by the legendary David Ogilvy, Dylan infuses a blue-collar work ethic into the digital world, proving that grit and pixels go hand in hand.
When he is not sculpting success stories or decoding data, Dylan is a craftsman of a different sort. From remodeling houses to landscaping with trees, he invests not just in projects, but in people, nurturing friendships with the same care he tends to his workshop creations.
Liana Carr
Liana (Senior Strategist & Marketer) Liana is the creative force and strategic brain at Web Works. Born and raised in the area, she's a proud University of Toledo alum who brings a blend of local insight and marketing prowess to our team. Liana lives for the thrill of the marketing game, counting down the days to the Super Bowl not for the football game, but for the commercials that set the bar for creativity and impact!
With a keen eye for details, she crafts digital marketing plans that transcend industries. Email marketing campaigns? Consider them done with Liana at the lead, ensuring every message hits its mark across various platforms. But that's just the start! Liana is a maestro of metrics, implementing GA4, building insightful reports in Looker Studio and Databox, and optimizing websites to perfection. Her campaigns resonate with the target audience, thanks to her adept management of retargeting ad accounts and local listings. Leading client meetings with a collaborative spirit, she's the bridge between vision and reality, using an arsenal of marketing tools like Hubspot and SemRush to bring it all together.
Liana's creativity isn't just confined to the digital space. She finds inspiration in fairy gardens, capturing the water scenes from the ocean on canvas, and freezing moments in time through her photography. On a hot day, you might find her perfecting the pH levels in her pool, a metaphor for her approach to marketing — constantly testing, adjusting, and optimizing for the perfect balance.